Build the range around the finished product
A collection is more than a group of bottles that look alike. It connects the way each formula is used with a shared visual identity. PauPack can bring together a serum bottle, cream jar, cleanser pack and supporting carton while allowing the dispensing format to differ where it needs to. Start with the products in the launch and the relationship you want customers to see between them.
An existing family can provide a useful base for a coordinated range. Where the desired proportions or function are not available, review the need for a modified component or new development. Making that choice early helps direct the budget toward the features that give the collection its character.

